About Us

XpoDental represents an alternative path for dentist-owners. It combines the strength of a group with the freedom of private practice, giving doctors access to resources that were once out of reach. It provides what the dental industry has overlooked for decades: a way for independent practices to benefit from large-group support while staying fully owner-led. It is a modern, innovative model for doctors who want meaningful support without surrendering autonomy.

Built by dental practice owners for dental practice owners, XpoDental is a network of high-performing dental practices growing together. Partners gain fractional access to systems and expertise spanning human resources (HR), finance, analytics, legal, procurement, and more—without selling up, merging, or compromising their vision for their practice. We deliver the support and resources you need, when you need them, while still doing business your way.

“When doctors unite under a system built on alignment and autonomy, we all win.”
— Dr. Mark Reichley, DMD

Our Mission

XpoDental’s mission is to give independent dentist-owners the power of scale without sacrificing ownership or control.

THE XPODENTAL STORY

Born from frustration. Built on intention.

XpoDental began when a group of dentist-owners and industry leaders recognized the same challenge from different angles. Independent, thriving practices that delivered excellent clinical care were suffering. Brilliant doctors are burning out as the pressures of practice ownership grow. With rising costs, shrinking margins, and autonomy fading away, corporate groups are quietly profiting at their expense.

Meanwhile, practice growth advisors working with hundreds of independent practices saw the same pattern from a different perspective. Talented doctors running successful dental offices on paper were pushed into corporate systems that rewarded volume over value and production over purpose. They offered scale, but at a cost—stripping doctors of control and ownership was the trade-off. The industry was broken, and we knew something needed to change.

In 2024, we decided to choose a different path. Instead of accepting the limits placed on private practice, we decided to help dentist-owners take it back. We created a new model that gives independent practices the power of scale without giving up ownership or autonomy. Not the dental service organization (DSO) way—the XpoDental way.

We created a network where independent dentists grow together, stay autonomous, and secure the future they’ve worked so hard to build.

Dr. Mark Reichley, DMD

Dr. Mark is the chief dental officer of XpoDental. He plays a key role, helping to balance the clinical and operational sides of the organization. Mark makes sure XpoDental’s systems and strategies work together in alignment to help doctors grow their profits while staying fully in control of their practice.

Mark’s years in the US Navy continue to shape his leadership. He received the Navy and Marine Corps Commendation Medal for lifesaving efforts in Haiti, and he brings that same discipline and purpose-driven approach to the work he does with dentists today.

An entrepreneurial leader and a committed advocate, Mark is passionate about helping dental practice owners thrive. He is driven by the belief that dentists deserve the tools and resources they need without giving up their vision.

In addition to his work at XpoDental, Mark also leads Coastal Cosmetic and Implant Dentistry. Through a combination of clinical excellence, a strong team culture, and operational efficiency, he helped scale the practice from $1 million in enterprise value to over $15 million.

Beyond dentistry, Mark is dedicated to community service. He serves on the board of directors for the Virginia Gentlemen Foundation, supporting Amyotrophic Lateral Sclerosis (ALS) research and accessibility initiatives for people with disabilities.

In his free time, Mark loves a round of golf, and he is a big fan of art and architecture. He also values time with his family, including his wife, Jessica, and their two children, Cash and Cameron.

Jess Webber

Jess Webber brings over 25 years of leadership experience to XpoDental, backed by a master’s degree in health administration and a long track record of helping dental practices grow. For almost three decades, Jess has overseen advisory, management, and growth at The Jameson Group, helping thousands of dentists improve productivity, profitability, and team performance.

Over the past 18 years, Jameson Marketing has evolved into one of the top marketing firms in the dental industry. Jess and his team specialize in helping dentists share their stories through websites, video, and social media so they can attract more of their ideal patients and grow their practices.

Jess also has an ongoing role as an operational partner in a dental practice in Oklahoma City. This hands-on involvement means his advice is based on real-world experience. It’s practical, tried and tested, and focused on achieving the results practice owners are looking for.

Eric Nuss

Eric has spent more than two decades working alongside dentists as they start, scale, and transition their practices. His experience spans single-location offices, multi-location groups, and emerging DSOs, giving him direct exposure to what works—and where complexity tends to break down—as practices grow.

Over the years, Eric has supported owners through acquisitions, leadership team development, associate pathway design, and preparation for conversations with banks, investors, and buyers. He has served as a strategist, operator, and advisor with a consistent focus on helping doctors translate strong clinical performance into durable, transferable enterprise value while maintaining control.

At XpoDental, Eric leads the design and ongoing refinement of the platform that supports the clinical work. He works closely with partner practices to align finance, operations, human resources, procurement, legal support, and capital strategy—so leadership teams have clear visibility into performance and a practical roadmap for what comes next. His work is hands-on and execution-oriented, focused on turning strategic intent into repeatable systems and playbooks.

Outside of work, Eric values time with his family and stays active through sports and the outdoors. He is committed to building businesses that create long-term opportunities for teams and sustainable options for the doctors who lead them.

Make your next move count.

Independent practice ownership is evolving, but with strong foundations and the right support, you can stay strong and continue to grow. You’ve worked hard to build a successful dental practice. XpoDental gives you access to the systems, tools, and expertise you need to scale your business and profitability without losing ownership and control.

If you’re ready to make the next move, contact the XpoDental team today for a confidential, no-obligation discussion.